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If you’re serious about growing your brand this year, video isn’t just nice to have—it’s a critical piece of your marketing strategy. From live interaction to AI-powered production, the possibilities (and expectations) are expanding fast.
Here are three proven types of video content that are helping brands stand out—and why you should consider adding them to your toolkit.
Why it matters:
Live streaming gives your audience a front-row seat to your brand. Unlike polished ads, live video feels real, immediate, and approachable. It’s one of the fastest ways to build trust and engagement.
Use cases:
Benefits:
Instant feedback and questions
Higher organic reach (platforms love live content)
A sense of urgency that drives participation
Examples to explore:
Why it matters:
People don’t just want to buy from you—they want to believe in you. Documentary-style videos help showcase your mission, values, and real human stories that stick.
Use cases:
Benefits:
Authenticity that drives loyalty
Memorable storytelling
Evergreen content that can be repurposed
Examples to explore:
Why it matters:
AI is transforming how videos are planned, created, and distributed. From generating scripts to creating synthetic presenters, AI helps you produce more content in less time—with consistent quality.
Use cases:
Benefits:
Lower production costs
Faster turnaround
Flexibility to test and iterate campaigns
Examples to explore:
If you’ve been wondering how to bring more authenticity, connection, and innovation into your marketing, these three video strategies are a great place to begin.
Because let’s be honest: if you’re not exploring them, your competitors probably are.
Ready to see how live streaming, documentary storytelling, or AI-powered video could work for you? Let’s connect. I’d love to help you create content that feels real—and gets results.