Power of audiovisual
Today's human is engaged via the audiovisual medium and it's more accessible than ever to create and consume. With the video transmitting information to a viewer's perception at a surprising rate, neatly packed information is the key to plant the visual or informational seed and convey your point.
Before getting to the production of any visual content, much more important aspects play roles. For example, setting goals, audiences, resources, visual/informational language and the right messaging before going into production planning will be crucial to create meaningful messaging.
The production cycle begins with a plan and setting resources, then execution and distribution. These steps will assure your message reaches audiences in the right way. That way consumption of your audiovisual content is as intended and creation is aware of the outputs.